Case Study or Brief
Using Behavioral Science and Gamification to Drive Positive Financial Behaviors
Lessons from Brazil for Micro- and Small Enterprises
Authors Flourish Fi
With the support of
This report highlights insights and considerations from three projects using behavioral science, including gamification and nudges, to support micro- and small enterprises in adopting positive financial habits. With the support of Mastercard Strive, Flourish Fi partnered with three financial service providers in Brazil that serve micro-enterprises and small businesses to test different digital approaches to encourage positive habits from their customers.
Areas of Expertise
