Media Feature
The Economist: Call Centres Could be a Gold Mine for Africa
In this Economist article, Caribou’s 2025 report, Preparing for AI in the BPO and ITES Sector in Africa, produced in partnership with Genesis Analytics and the Mastercard Foundation—is central to understanding the transformation underway in Africa’s outsourcing industry. Forty percent of routine tasks could be automated by 2030, though strategic upskilling, ethical AI integration, and investment in infrastructure could pivot the industry toward sustainable, inclusive growth.
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