Report
The Digital Transformation of European Micro-businesses
Snapshot Study
Authors Mastercard Strive
With the support of
Micro-businesses are the backbone of the EU’s economy. Supporting them to navigate the transition to a lower-carbon, more digital economy across the EU is essential to delivering growth that is both sustainable and inclusive. This study captures the current state of digital and sustainability journeys for EU micro-businesses based on responses from more than 1,300 businesses across 23 countries. It explores progress in these journeys and identifies micro-business barriers and support needs, particularly in terms of two emerging priorities of digital solution use: artificial intelligence and cybersecurity.
Contributors Hanna Laufer, Elise Montano, Marius Karabaczek, Janet Shulist
Date
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