Report
Cultivating Connections: How Social Media Powers Post-Production in Senegal’s Agriculture Sector
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Social agriculture refers to a set of practices that support agricultural livelihoods based on the use of social media platforms. In parallel to dedicated digital agtech platforms, social media is increasingly being used by agripreneurs for three core purposes—information exchange, community building, and trade—digitizing and facilitating organic practices that have long existed in the agricultural sector. This report is the result of rapid (three-month) exploratory research in Senegal specifically focused on the post-production stage of the agricultural value chain.
The research includes a landscape analysis, as well as interviews with 15 Senegalese agripreneurs and online discussion with agricultural experts in Senegal. Their experiences illustrate how some youth have been organically integrating social media to improve their agriculture practices, including at the post-production stage, enabling agripreneurs to retain more value within the country and drive more sustainable livelihoods in Senegal.
Contributors Dr. Savita Bailur, Hélène Smertnik, Angelique Dieng, Catherine Kamanu
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This work is licensed under CC BY-NC-SA 4.0.
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