Report
Social Agriculture in Kenya
Farmers’ Stories of Their Use of Social Media for Agricultural Livelihoods
Authors Habitus Insight, Caribou
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This report is an in-depth examination of a new form of agricultural practice observed in Kenya, in which farmers are using social media platforms in pursuit of their livelihoods. Caribou defines these practices as “social agriculture.” Agriculturalists use social media in three main ways: for information exchange, to create support mechanisms like online groups, and for market transactions.
The aims of this study are: to understand how Kenyan farmers are using the tools available to them on social media; to document their experience of using social media for their livelihoods; and to identify ways in which these practices might be supported by social media platforms and other stakeholders such as government and foundations.
Through interviews with Kenyan “agripreneurs,” this study describes the varied uses of social media by agriculturalists, the challenges social agriculture entails (such as scams and bullying), and the barriers to participation by women and other marginalized groups. The agripreneurs offer recommendations for platforms, financial institutions, and the development community on supporting social agriculture for prosperous livelihoods.
Contributors Christian McDonaugh, Eliza Casey, Eoghan McDonaugh
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This work is licensed under CC BY-NC-SA 4.0. 
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