Media Feature
Meet the Agri-Influencers Drawing African Youth to Farming
This Devex feature profiles young African farmers using TikTok, Facebook, Instagram and WhatsApp to share practical knowledge, reach customers and build agricultural businesses. Drawing on Caribou’s research partnership with the Mastercard Foundation, it shows how farmers are repurposing familiar social platforms where formal extension services and purpose-built agricultural tools often fall short, while Caribou’s Agricultural Influencers Network is exploring how these trusted voices can strengthen knowledge sharing and agricultural livelihoods.
Report
Building the Agriinfluencer Network
Lessons from a Pan-African Youth-Led Learning Community
Authors Caribou
Service Areas
Areas of Expertise
