Report
Highlights from the Mastercard Strive Innovation Fund: Winners, Innovations, and Insights
Authors Mastercard Strive, Caribou
With the support of
Micro- and small businesses are the backbone of the EU’s economy. They are essential to inclusive growth and are proving their resilience amid ongoing macroeconomic challenges. Supporting them with the digital and data-first solutions they need to navigate the digital and sustainable transitions will unleash their full potential.
In early 2024, the Mastercard Strive EU Innovation Fund opened applications for startups and innovative organizations across the EU. The focus was on B2B solutions designed or tailored to meet the unique needs of European small businesses and support them through:
- Artificial intelligence (AI)
- Cybersecurity
- Environmental, social & governance
- Embedded finance
We received nearly 500 applications and selected 10 winners from 8 EU Member States, each awarded grants of up to €500,000. Additionally, winners receive mentorship, guidance, and networking opportunities through the program’s Small Business Council and non-financial support, to help them validate their solutions, scale into new EU markets, and reach more small businesses for greater impact.
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