Report
Enabling Innovators, Empowering Micro-Businesses
A Path to Europe’s Competitiveness
Authors Mastercard Strive, Caribou
With the support of
This second edition of the Mastercard Strive EU annual report focuses on the market insights, challenges, and opportunities shared by Innovators in the Mastercard Strive EU portfolio through interviews, reporting, and convenings. These insights provide crucial evidence for policymakers and other stakeholders shaping an innovation-friendly environment within the EU.
This report, intended for EU policymakers and ecosystem stakeholders, presents perspectives from a key group often underrepresented in policy discussions on digital transformation. This group is the “Innovators”: the startups, scaleups, and organizations developing digital solutions for micro-businesses.
The findings draw on in-depth interviews and feedback sessions with portfolio Innovators, program partners, members of the Mastercard Strive EU Small Business Council, and ecosystem experts, complemented by analysis of regular progress reporting. This mix of voices ensures that the evidence presented reflects both the lived experiences of solution providers and the perspectives of the micro-businesses they aim to serve.
Service Areas
Areas of Expertise
