Case Study or Brief
Bridging the Digital Divide for Women-led Small Businesses
Gaps and Opportunities in Ecuador
Authors Mastercard Strive
With the support of
This article summarizes a study by IMPAQTO that assesses the state of digitalization for women-led MSEs in Ecuador.
Mastercard Strive and IMPAQTO launched VIQTORIA in Ecuador to accelerate digital adoption among women-led small businesses by offering targeted training, mentorship, and access to affordable digital tools. A survey revealed that while basic digital usage is common, major barriers like limited skills, high costs, and technical challenges persist. VIQTORIA’s dual-track approach—supporting both small businesses and startups—builds a stronger digital ecosystem and drives sustainable business growth across the country.
