WITH THE SUPPORT OF
Caribou led the end-to-end production of M-KOPA’s 2025 Annual Impact Report, a flagship impact communications report that blends quantitative data with human stories to illustrate M-KOPA’s impact across Africa. Covering Ghana, Kenya, Nigeria, South Africa, and Uganda, the report reflects the company’s scale, ambition, and evolution as a leading digital finance platform.
As part of this work, Caribou conducted a survey of more than 4,000 customers and agents across 5 countries, held internal interviews, and facilitated interviews and photography sessions with 18 customers and agents. Caribou is shaping these insights into both a pan-African report and five country-specific reports, combining rigorous evidence with compelling narratives to communicate M-KOPA’s significant contribution to financial inclusion and opportunity across the African continent.
